Print and Broadcast


Print Advertising and Collateral

Most companies need some form of print advertising, even if it’s just a business card. Our services include design, production and printing of all collateral printing, from cards, to brochures, annual reports, ads…you name it. Most of our printing is done by a large national vendor. You’ll find our printing prices are as good as any you’ll find. And we want to keep it that way.

Print advertising can be a valuable component of local business marketing when used strategically. Here are some effective ways to apply print advertising to promote your local business:

  1. Targeted Publications
  2. Geographic Relevance
  3. Special Offers and Coupons
  4. Clear Messaging
  5. Eye-Catching Design
  6. Consistent Branding
  7. Call to Action (CTA)
  8. Local Events and Sponsorships
  9. Seasonal Promotions
  10. Testimonials and Reviews
  11. Visual Storytelling
  12. Cross-Promotion
  13. Event Promotion
  14. QR Codes
  15. Frequency and Consistency
  16. Measurement and Tracking
  17. Localized Content
  18. Distribution Points

It’s essential to adapt your strategies based on the changing needs of your business and the preferences of your audience.

Different types of print advertising can work well depending on your goals, target audience, and the nature of your local business. Here are some effective types of print advertising we offer:

  1. Newspaper Ads
  2. Magazine Ads
  3. Direct Mail
  4. Brochures and Flyers
  5. Posters and Banners
  6. Door Hangers
  7. National and Local Community Newsletters
  8. Event Programs
  9. Coupon Books
  10. Trade Publications
  11. Vehicle Wraps
  12. Local Search Maps
  13. Storefront Signage
  14. Local/National Calendars
  15. Local Directories
  16. Classified Ads
  17. Charity and Nonprofit Sponsorships
  18. Restaurant Menus

The effectiveness of these types of print advertising can vary based on factors like your target audience, the local market, and the quality of your ad design and messaging. It’s important to choose the types that align with your business goals and the preferences of your local audience.

Here’s a partial list of print collateral we offer:

Broadcast

Broadcast advertising presents a unique opportunity for local service businesses, but navigating its intricacies requires finesse. Without the proper experience, resources can be squandered. Our expertise comes into play as we meticulously assess if this avenue aligns with your business and, if so, how to leverage it effectively. Whether it’s bolstering product sales or enhancing your local service reach, success hinges on informed decisions, well-defined objectives, and operational readiness. With our guidance, you’ll pinpoint the optimal approach and implement a dynamic, closely monitored plan for maximum impact.

A business should consider using TV broadcast in their marketing mix when they have reached a point of strategic readiness and alignment with their marketing goals. Several key factors can help you determine if TV broadcast is right for your marketing efforts:

  1. Target Audience: TV broadcast can be effective for reaching a broad and diverse audience. If your target demographic aligns with the viewership of certain TV channels or programs, it could be a suitable platform.
  2. Budget Allocation: TV advertising often requires a significant budget due to production costs and airtime fees. Businesses with sufficient funds for both ad creation and media buying are better positioned to explore TV broadcast.
  3. Visual Impact: If your product or service benefits from visuals, TV can showcase it effectively. Industries like fashion, automotive, food and products that require demonstration often find TV advertising beneficial.
  4. Brand Awareness: If your primary objective is to increase brand recognition on a large scale, TV can provide broad exposure that contributes to brand visibility, and supports other advertising such as lead generation or sales of products and services.
  5. Market Maturity: In mature markets where competition is high and brand differentiation is crucial, TV can help establish credibility and authority.
  6. Local or National Reach: Depending on whether you want to target a local or national audience, you can opt for local TV stations or national networks.
  7. Content Creation: High-quality ads that resonate with the audience are crucial for TV advertising. If your business has the capacity to produce compelling visual content, TV might be a viable option.
  8. Measurable Goals: Set clear objectives for your TV campaign, whether it’s increased website traffic, lead generation, or sales. Ensure you have mechanisms in place to measure the effectiveness of your TV ads.
  9. Complementary Channels: TV advertising can be part of an integrated marketing strategy that includes online, social media, and other platforms. Consider how TV fits into your overall marketing mix.
  10. Seasonal or Event-Driven Promotions: TV can be particularly effective for promoting special events, seasonal sales, or limited-time offers to a wide audience quickly.
  11. Creative Storytelling: If your business has a compelling story to tell or can create memorable narratives, TV can be a platform to engage audiences emotionally.

It’s important to conduct thorough market research, understand your audience, and evaluate your business’s readiness before investing in TV broadcast marketing. Remember that technological advances have expanded the marketing landscape, and digital alternatives should also be considered based on your specific goals and audience behavior.

Broadcast services

While it is possible to separate the above services, The Andrews Agency usually provides these services as part of a full, comprehensive marketing relationship. Like everything else, if you have the need, let’s talk about it.


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