Reputation Management

WHICH STAR WILL THEY CHOOSE?

The Goal:

Every business today is affected by reviews. To ignore them, can be a costly mistake. To manage them correctly, can help you gain new business and help you keep the customers you have. But here is the problem:

Studies show that customers/clients are 80%+ more likely to leave a bad review than a good review. It’s just human nature. In order to gain and maintain a great online reputation, two primary actions are needed: great customer service and prompt, consistent response to every review. Achieving superior customer service requires constant attention, and managing those reviews can be a daunting and unpleasant task for most small companies. Automation to the rescue!  We offer flexible, customizable, affordable solutions that help build good reviews, minimize the bad and make it easier for you to manage both. Once the setup is complete, you select the level of automation you want or need and move on to operate your business. After all, the best solution to collecting great reviews is great customer experiences. We can help.

A Word About Bad Reviews

A negative review now and then is inevitable. A mistake, an oversight, poor service, inferior products, miscommunication and unresponsiveness are just a few of the experiences that compel customers to write a poor review. And, it’s sad to say, but true: some people exploit reviews to take unfair advantage of the company. Regardless of the reason, it is important to respond accurately and carefully to minimize the impact of these types of reviews. It’s important to remember that the response is not only to the reviewer, but also for the eyes of those who rely on reviews to guide their choices for products and services. We can help. Given the details describing the relationship issue, we can help draft a response to the review. In some cases, it requires an apology and an offer to rectify the complaint. Failure to respond leaves the reviewer and others with the impression that the company doesn’t care. Not good.


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