What is social media marketing and how does it fit into your marketing mix? Or should it be included at all? Social media marketing is the distribution of your product, service and/or brand through social media. It’s effectiveness depends on many factors. Audience demographics, audience geographic location, buying habits, total numbers, just to name a few. For most companies, social media posts, likes, comments, engagement, followers are important. But for many, social media advertising offers more effectiveness and manageable results. In most cases, it is a combination of the two, depending on marketing resources. Goals, capacity, ROI and available data should be the determining factors. And in every case, testing. It’s what we do, along will all other components of your marketing and advertising. Let’s discuss you unique situation and see if we can help.
